TIM PARTICIPAÇÕES S.A.
CNPJ/MF Nº 02.558.115/0001-21
NIRE 33 300 276 963
NOTICE TO THE MARKET
TIM Participações S.A. (“Company”) (BM&FBOVESPA: TIMP3; and NYSE: TSU), informs to the Market, its shareholders, and to its approximately 70 million users the following:
Regarding the injunction published today in the Official Gazette (Diário Oficial da União) by Anatel, the Company clarifies:
1. Mantaining its strategy to provide innovative offerings, key in a competitive market, TIM launched the new Infinity Day promotion, which breaks another paradigm for broad consumer access to mobile telephony. After the concept of charging per call, we move towards daily fees for voice traffic: charging when used, R$0.50 for local calls, and an additional R$0.50 for long distance calls TIM to TIM.
2. The Improvement Plan approved by Anatel in August had already the development of this initiative included. Still, TIM took the decision to launch it with a due date of 2 months for some areas of the country (18 areas), representing approximately 20% of the customer base, in markets where there are growth opportunities and infrastructure with high capacity.
3. In this sense, the deliberate suspension by Anatel did not take into account some factors we consider relevant:
(i) There is no "potential network instability" in our offer, and network capacity, in the selected 18 areas, is at least 30% higher than the estimated traffic.
(ii) The Infinity Day already had a testing area in Rio Grande do Sul with lower price without causing any instability in the network.
(iii) Currently, other mobile operators already offer regional promotions much more aggressive than the Infinity Day and continue its marketing normally, without suspensions for evaluating "potential" impact on the network. In this context, the measure affects the competitive dynamics of a free market and can generate imbalances harmful to consumers.
(iv) The Infinity Day promotion was communicated two days prior to its launch in wide circulation media channels, according to current regulations. In addition, detailed technical and market evidence had been filed with Anatel.
4. The most impacted will be the nearly 12 million consumers, who will not benefit from this innovative promotion.
TIM reinforces to its clients and prospects the commitment to excellence of services and total engagement towards the goals of its Improvement Plan and the legislation in place, but defends its right to innovate and bring the best services and products to the Brazilian market.
Rio de Janeiro, November 16th, 2012.
TIM Participações S.A.
Rogerio Tostes Lima
Investor Relations Officer