3T99

Tele Celular Sul

• A Administração
• "Para a Tele Celular Sul, 1999 foi um ano especialmente desafiador, pois exigiu de sua administração um grande empenho tanto na organização da empresa quanto nas atividades que lhe permitiram manter a liderança no mercado. Como resultado, a Companhia atingiu um sólido acréscimo da base de clientes, ultrapassando a marca de 1 milhão, 70% além da registrada em dezembro de 1998 e manteve o Market Share de 86%, o maior no mercado brasileiro de telefonia celular.

Tele Nordeste Celular

• The commercial activities in 1999 resulted in the net addition of 574,000 customers, representing a 93% increase on the December 31, 1998, customer base. The Company had 1.18 million customers at December 31, 1999, being 861,000 contract customers and 327,000 prepaid. The churn rate for the year was 15%, within our expectations. The market share at the end of 1999 was 69%. In spite of the competitor's strong marketing efforts, our marginal market share in the year was 61%.
• The prepaid system was launched in May 1999, marketed as Timmy Digital, and the acceptance was very positive.
• The digitalization of the network progressed as planned, reaching 55% at the end of the year.
• The old billing and management control systems were replaced, providing the Company with more flexible and cost effective systems that will allow the Company to centralize certain key controls and financial functions, to segment its customer base and to offer alternative tariff plans.